Thursday, February 9, 2012

Juhree's Journal

Welcome to our second "Juhree's Journal" post where our fearless leader and Store Manager, Juhree Ross shares her experience and expertise about the bridal gown industry.

Last month, we used this post as an opportunity for you to get to know her a little bit more. This month, we'd like to share a little bit about Juhree's job as Store Manager and what makes her so important to selecting the dresses we have in our shop.

Here's what Juhree has to say about attending Bridal Market:

Every year, Elizabeth- the store owner- and I attend Bridal Market in Chicago and New York. It's basically bridal fashion week and it's insane! From the moment we step off the plane, we're off and running! We spend our time hard at work, checking out the newest collections from all the designers we carry in our store- Monique Lhuillier, Paloma Blanca, Jenny Packham, Maggie Sottero, Allure- to name a few! But we don't stop there- we also try to see the collections of other designers we don't yet carry. Madeleine's Daughter has dresses from about 30 different designers, but we're always looking for something new that we don't already have. This year, we found it: Ysa Makino and Steven Yearick. These designs are for the bride who wants over-the-top exquisite detail and drama. These pictures couldn't possibly do these dresses justice:

As you can see, Ysa Makino's line is similar to Eve of Milady which we also carry. Steven Yearick's gowns are also amazingly detailed:

It was so exciting to see these dresses in person and to decide we wanted to have these designers represented in our store. The bridal industry is just like any other part of the fashion industry in that it is constantly changing and designers are always thinking of something new. I love being able to bring such exciting gowns to our brides year after year. If there's anything I've learned from all these years doing this, it's to keep an open mind- I never know what I'm going to see and that's what makes these trips so exciting!

Of course, Bridal Market isn't just about work- we have a lot of fun, too! In Chicago, we attended the DEBI Awards- a black tie event attended by the bridal industry's leading designers and retailers:

Juhree and Elizabeth at the DEBI Awards

In New York, we attended the Knot cocktail party, another fancy gathering of bridal industry professionals:

Juhree and McKenzie (bridal consultant) at the Knot Cocktail Party

If you're interested in seeing more photos from our buying trips to New York and Chicago, visit our facebook page!

Check back next month for the next installment of Juhree's Journal- she has a lot of great experience and expertise to share, but is also happy to answer any questions you have about wedding gowns and the bridal industry. Leave a comment below or email us if you have a question for her! 

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